๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  & ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐‚๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐ข๐ง๐ 

Weโ€™re a Growth-as-a-Service agency, made up of the very best in the industry. From politicians and SMBs to startups and Fortune 500 companies, we bring our expertise to B2C, B2B and B2G clients across the Czech Republic and internationally.

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With over 600 trusted clients and 10+ years of expertise, we bring the experiences, insights, and innovations to drive your brand forward.

We’re fully immersed in client projects as well as our own initiatives, so for now, you won’t find more details on this website.

If you’d like to connect, please reach out directly:
daniel@votruba.com
Call Me Now

Digital Marketing & Performance

  • Digital Advertising: Precision-targeted campaigns across Meta Ads, Google Ads, Sklik, Bing, Spotify, TikTok, and X, as well as leading marketplaces such as Amazon, Alza, eBay, Heureka, Mall.cz, Allegro, Kaufland Marketplace and eMAG.
  • Performance Marketing: Data-driven advertising strategies that deliver measurable results.ย Digital creatives assets AI pre-testing before launching any campaigns.
  • Demand Generation: Building consistent demand and engagement through tailored campaigns.
  • Account-Based Marketing (ABM): High-impact B2B targeting for key account growth.
  • Lead Generation (B2B & B2C): Capture qualified leads through focused campaigns.
  • Personal Branding (LinkedIn): Elevate individual profiles for maximum reach and engagement.
  • Influencer Marketing: Connecting brands with key influencers to expand their audience.

Intent Buying ABM

Stop guessing who’s ready to buy. We deploy intent data and programmatic ABM to identify in-market accounts at the exact moment they’re evaluating solutions like yours โ€” and activate them across every relevant channel before your competitors do.

  • Buyer Intent Data Integration: Connecting and operationalizing third-party intent signals from Bombora, 6sense, G2 Buyer Intent, TechTarget, and Demandbase โ€” layered on top of your first-party behavioral data to surface accounts actively researching your category.
  • ICP & Account Scoring Framework: Building a dynamic Ideal Customer Profile (ICP) model that scores accounts not just on firmographic fit, but on real-time intent signals, technographic data, and engagement history โ€” so your team focuses only on the highest-probability opportunities.
  • Programmatic ABM Campaign Architecture: Designing and executing multi-tier ABM campaigns (1:1, 1:few, 1:many) across LinkedIn, programmatic display (The Trade Desk, Rollworks), email, and direct mail โ€” personalized by industry, company size, and buying stage.
  • Intent-Based Content Personalization: Dynamically adapting website content, landing pages, email sequences, and ad creatives based on the specific topics an account is researching โ€” delivering the right message at the exact moment of consideration.
  • CRM & MAP Enrichment with Intent Signals: Automatically pushing intent scores, account activity alerts, and researched topic clusters into HubSpot, Salesforce, or Pipedrive โ€” triggering sales sequences and rep notifications when key accounts enter active buying windows.
  • Sales Trigger & Alert System: Real-time notifications for sales reps when a target account visits your website, downloads a resource, engages with an ad, or surges on a key intent topic โ€” enabling perfectly timed, highly relevant outreach.
  • Account-Level Analytics & Attribution: Multi-touch, account-level revenue attribution dashboards showing which ABM programs and intent signals are driving pipeline, accelerating deal velocity, and converting to closed-won revenue.
  • Retargeting & Nurture Sequencing for In-Market Accounts: Advanced sequential retargeting that follows intent-identified accounts across the web with progressively deeper content โ€” moving from awareness to consideration to decision in coordinated lockstep.

Marketing Strategy

Crafting authentic strategies that drive measurable business impact. Our approach combines in-depth research, strategic insight, and actionable execution.

  • Market & Competitive Analysis
    • Macroenvironment Analysis:ย Evaluating external factors that influence market dynamics.
    • Competitor Analysis:ย Identifying market trends, competitor strengths, and positioning opportunities.
    • Research & Data Insights: Conducting surveys, qualitative and quantitative research, and customer data analysis to inform decision-making.
  • Brand Strategy
    • Defining the Strategic Framework: Establishing key principles and direction based on data-driven insights.
    • Why, How, What: Clarifying brand purpose, mission, values, core brand messaging, and unique value proposition.
    • Brand Vision & Positioning: Creating a long-term brand vision aligned with business goals.
  • Marketing Mix & Execution
    • Product Strategy: Aligning product development with market needs and brand positioning.
    • Pricing Strategy: Optimizing pricing models for competitiveness and profitability.
    • Distribution & Channels: Identifying and leveraging the most effective sales and marketing channels.
    • People & Culture: Integrating brand values into company culture and customer experience.
    • Goal Setting & KPI Framework: Establishing measurable objectives and success metrics.

Media Planning & Buying

  • Media Planning: Strategic media placement with help of Medplan, Gemius, Data Analyzer, Adwind Kite, NetMonitor โ€“ GemiusRating, Mediaboard across ONLINE publishers, RTB, OOH, DOOH, TV, Print, Radio, Affiliate Networks, and more.
  • Media Buying: Expert negotiations for the best deals and ad placements.
  • Market Research: Gain valuable insights with data tools like MML and many more research agency partners.
  • Media Competitives: Access detailed insights into ATL media spending for any client or competitor with authorized data, providing a competitive edge for strategic planning and market positioning.

GTM & RevOps

  • RevOps & Growth Hacking: Aligning revenue operations with growth-focused strategies with a touch of AI.
  • MarTech & SalesTech: Leveraging technology for seamless marketing and sales integration with AI tools incorporated to the client’s tech stack.
  • Lead Generation Process Setup/Optimization: Optimizing lead generation processes (website CRO, landing page management, automation, email marketing, active lead/contact management, integration with the sales team / supporting the sales team to close deals more efficiently).

Content & Production

  • Content/Production
    • Content Creation & Production: Our team includes skilled photographers, videographers, 3D artists, and SGI creators, delivering a balance of creativity and technical expertise across diverse industries. Whether itโ€™s straightforward production or specialized techniques like 360-degree photography, green screen work, object rendering, or video renderings, we provide reliable solutions that enhance your brandโ€™s visibility and effectiveness, helping it stand out in every campaign.
    • YouTube Automation & Organic Growth: Growing your presence on YouTube with automated and organic strategies including content creation.
    • Content Marketing Strategy: Setting up a content marketing strategy, establishing brand building (LinkedIn โ€“ corporate + ambassadors; high-quality website, effective content โ€“ blog, video content, podcasts, e-books, studies, etc. โ€“ consistently, efficiently, with a defined content plan and a reliable team (freelancers or internal) for visible results.
    • Idea Making: Creative brainstorming to fuel all your marketing needs.
    • Copywriting (CZ & EN): Persuasive copy crafted for your target market.

PR & PA

  • Public Relations
    • We help you build and protect your brandโ€™s reputation through strategic communication, media relations, and crisis management. Whether shaping public perception, managing media narratives, or mitigating reputational risks, our expertise ensures your message is heard and trusted.
  • PR in Crisis & Information Integrity

    • Beyond media relations and crisis response, we help clients monitor, assess, and mitigate reputational threats in digitally volatile environments. This includes social media monitoring, hostile narrative detection, disinformation response, and communication frameworks designed to preserve trust under pressure.
  • Public Affairs & Lobbying
    • Navigating the complex landscape of public affairs requires deep industry knowledge, strong connections, and a clear strategy. We leverage our network to open doors and ensure your voice is heard where it matters mostโ€”whether in government, regulatory bodies, or key industry stakeholders. From legislative advocacy to stakeholder engagement, we help you influence policy decisions, shape public discourse, and secure favorable outcomes for your business.

Branding/CX & Websites

  • Branding & CX
    • Brand Identity Development: Logo, logotype design, color palettes, typography, and brand guidelines.
    • Comprehensive Logo Manual: Usage rules, brand consistency guidelines, and scalable design assets.
    • Visual Assets & Collateral: Templates, digital assets, packaging, and marketing materials tailored for various platforms.
    • Creative Design & Concept Development: Creation of a creative concept and finding the right collaborators for the campaign.
    • UX/UI of apps, websites and comprehensive web solutions
    • Customer Experience (CX) with long-term taks management
      > Customer Journey Mapping: Identifying opportunities, prioritizing, defining responsibilities within the company, setting up processes/automation, assisting with implementation.

 

  • Websites & Landing Pages
    • Websites & Landing Pages: Engaging web solutions tailored for conversion.
    • Micro-Sites: Compact, highly targeted websites created for specific campaigns, product launches, or events.
    • Pre-Launch Websites: Websites designed to build anticipation before the official launch of a product or service.
    • E-commerce website development: Custom online stores optimized for conversions, seamless user experience, and integrated payment solutions.
    • Website ๐Ÿ‡บ๐Ÿ‡ธ Funnels: Engaging sites for instant conversion and collecting retargeting audiences for advanced sequential retargeting.

CRM Strategy & Implementation

CRM is the backbone of scalable revenue. We select, implement, and optimize CRM systems that align with your sales motion, ensuring your team actually uses them โ€” and that they generate measurable pipeline impact.

  • CRM Audit & Selection Consulting: Independent audit of your current CRM setup (or CRM-less processes), followed by a structured vendor evaluation (HubSpot, Salesforce, Pipedrive, Microsoft Dynamics, Zoho, Freshsales) matched to your business model, team size, and budget.
  • HubSpot Implementation & Optimization: Full HubSpot onboarding including Sales Hub, Marketing Hub, and Service Hub setup โ€” properties, pipelines, automations, sequences, reports, and integrations.
  • Salesforce Configuration & Customization: Salesforce CRM tailored to your sales process โ€” custom objects, flows, dashboards, CPQ, and AppExchange integrations.
  • CRM Data Migration & Cleansing: Safe, structured migration of contacts, deals, and historical data from legacy systems, with deduplication, enrichment, and validation protocols.
  • Sales Pipeline Architecture: Designing deal stages, conversion criteria, and pipeline reporting structures that reflect your actual buying journey and give leadership real-time revenue visibility.
  • Marketing Automation Setup: Building lead nurturing workflows, scoring models, lifecycle stages, and automated handoff rules between marketing and sales โ€” reducing manual effort and accelerating time-to-close.
  • CRM Integrations & Tech Stack Alignment: Connecting CRM with email, calendar, LinkedIn, telephony, ERP, customer support, and ad platforms to create a single source of truth.
  • CRM Training & Adoption Programs: Role-specific onboarding for SDRs, AEs, and managers โ€” including playbooks, adoption metrics, and ongoing coaching to maximize platform ROI.
  • Revenue Operations (RevOps) Consulting: Aligning sales, marketing, and CS processes within the CRM to reduce friction, improve forecasting accuracy, and increase net revenue retention.

Digitization & Digital Transformation

We guide businesses through end-to-end digital transformation. From mapping processes, eliminating bottlenecks, and embedding the right technology to unlock scalable, sustainable growth.

  • Digital Transformation Audit & Roadmap: Assessment of your current digital maturity, identification of critical gaps, and a prioritized transformation roadmap with clear milestones and ROI targets.
  • Business Process Digitization: Systematic mapping and digitization of internal workflows โ€” from sales and HR to finance and operations โ€” eliminating manual, paper-based, or siloed processes.
  • E-invoicing & Paperless Office: Implementation of e-invoicing standards (PEPPOL, ISDOC), digital signatures (DocuSign, Adobe Sign), and document management systems.
  • ERP & Business Systems Integration: Connecting disparate platforms (ERP, CRM, e-commerce, accounting) into a unified, real-time data ecosystem via APIs and middleware (Zapier, Make, n8n).
  • Cloud Migration & Infrastructure: Secure migration of on-premise systems to cloud environments (Microsoft 365, Google Workspace, AWS, Azure) with governance, security, and scalability built in.
  • Data & Analytics Infrastructure: Setting up centralized data pipelines, dashboards, and BI tools (Looker Studio, Power BI, Metabase) to enable real-time, data-driven decision-making.
  • Change Management & Digital Adoption: Training programs, internal communication strategies, and adoption frameworks to ensure your team embraces and leverages new digital tools effectively.
  • Remote & Hybrid Work Enablement: Deploying collaboration infrastructure (Slack, Teams, Notion, Asana) and secure remote access policies for distributed teams.

Sales Outbound & Outreach

  • Outbound Strategy & ICP Targeting: Before a single message is sent, we define exactly who you’re targeting โ€” ideal company profile, buyer personas by department and seniority, and a tiered account list ranked by revenue potential and conversion probability.

  • Contact Database Building: We build verified, targeted contact lists using Apollo.io, LinkedIn Sales Navigator, Clay, Cognism, Lusha, and BuiltWith โ€” filtered by firmographic and technographic criteria matching your ICP. Business emails and direct dials are sourced and verified to protect sender reputation.

  • Data Enrichment & Personalization Intelligence: Every record gets enriched with context that makes outreach relevant โ€” recent funding rounds, job change signals, tech stack, LinkedIn activity, hiring intent, company news, and pain point indicators.

  • Technical Email Infrastructure & Deliverability: We set up dedicated sending domains, configure SPF, DKIM, DMARC, and MX records, run inbox warming, implement custom tracking domains, and enforce sending ramp-up schedules โ€” helping emails land in primary inboxes instead of spam.

  • Cold Email Campaigns & Sequences: Multi-step cold email sequences built and deployed in tools like Instantly, Smartlead, or Lemlist โ€” with dynamic personalization, AI-assisted first lines, follow-ups, breakup emails, and testing across hooks, CTAs, and timing.

  • LinkedIn Outreach Automation: Structured LinkedIn prospecting via Sales Navigator and automation workflows โ€” connection requests, follow-up messaging, and profile-based trigger logic designed for scale without losing relevance.

  • Multi-Channel Outbound Sequences: Coordinated outreach across email, LinkedIn, and phone with channel switching based on engagement signals โ€” so every prospect gets the right next touch at the right moment.

  • Signal-Based Outreach Triggers: Website visitor identification and buying-signal routing using tools like Snitcher, Clearbit, and RB2B, connected to CRM and sales workflows with real-time alerts and response playbooks.

  • A/B Testing & Continuous Optimization: Ongoing testing of subject lines, opening hooks, CTA structure, sequence length, and send timing โ€” tracked through reply rates, positive replies, meetings booked, and opportunity creation.

  • Full-Service Managed Outbound: We can run the entire outbound engine for you โ€” sourcing contacts, building infrastructure, writing campaigns, managing replies, booking meetings, and logging everything into CRM as a fixed-fee service.

  • Outbound Analytics & Pipeline Attribution: Full-funnel reporting from contacts reached to meetings booked, pipeline created, and revenue influenced โ€” visible in HubSpot or custom dashboards.

  • Outbound Playbook & SDR Enablement: We design the internal playbook for teams that want to own outbound in-house โ€” ICP rules, templates, objection handling, qualification frameworks, and rep training.

AI Services

Practical AI implementation for marketing, sales, and operations without experiments, but production-ready solutions that reduce costs, accelerate workflows, and create measurable competitive advantage.

  • AI Strategy & Readiness Assessment: Structured audit of your current processes, data maturity, and tech stack to identify the highest-ROI AI opportunities โ€” prioritized by impact, feasibility, and implementation speed.
  • LLM Integration & Custom GPT Development: Building custom AI assistants, internal knowledge bases, and workflow co-pilots using OpenAI (GPT-4o), Anthropic Claude, Google Gemini, and open-source models โ€” embedded directly into your tools and processes.
  • AI-Powered Marketing Automation: Automating content generation, personalization at scale, email sequencing, A/B testing, and campaign optimization using AI โ€” including tools like Jasper, Copy.ai, Perplexity, and custom LLM pipelines.
  • AI for Sales & Lead Intelligence: Deploying AI-driven lead scoring, conversation intelligence (Gong, Chorus), call summaries, CRM auto-fill, and next-best-action recommendations to accelerate your pipeline velocity.
  • Agentic Workflow Automation: Building AI agents (using n8n, Make, LangChain, or custom code) that autonomously execute multi-step business processes โ€” from data enrichment to outreach to reporting โ€” with human-in-the-loop checkpoints.
  • AI Chatbots & Conversational AI: Customer-facing AI assistants for websites, WhatsApp, Messenger, and internal Slack/Teams โ€” trained on your product knowledge, FAQs, and brand voice.
  • AI Analytics & Predictive Modeling: Deploying predictive churn models, demand forecasting, customer lifetime value scoring, and anomaly detection using ML frameworks integrated into your BI stack.
  • Prompt Engineering & AI Governance: Developing company-wide prompt libraries, AI usage policies, quality control frameworks, and output evaluation systems to ensure consistent, safe, and brand-aligned AI output.
  • AI Tooling Audit & Stack Optimization: Reviewing your current AI tool subscriptions, eliminating redundancies, and recommending the optimal combination of AI-native tools โ€” from Clay and Apollo.io to Notion AI and Midjourney.
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Marketing is like sex. Everyone thinks they are good at it.