Daniel & Friends / Services / Go-to-market strategy
Go-to-market strategy
A go-to-market (GTM) strategy is your plan for getting a product to the right customers, through the right channel, at the right price. It doesn't end with a slide deck. It ends with your first repeatable sales. We're the only boutique GTM agency in Central Europe.
What we'll do for you
- Market, competition and ICP analysis with data from Clay and BizMachine
- Positioning and messaging that survives a real sales call
- Pricing and packaging, the most underrated growth lever of all
- AI search (AEO, GEO, SEO) so both people and AI assistants find you
- Intent-based outbound: reaching out on buying signals, not on a random list
- LinkedIn and founder brand as an acquisition channel, not just a shop window
- AI SDR and warm outbound: relevant outreach at the right moment, not cold spam
- B2B influencers and partnerships, reach through voices your market trusts
- GTM engineering, where signals, data and automation (Clay, Make, n8n) replace an army of SDRs
- A launch playbook and your first repeatable sales
Result → Your first repeatable sales, not a binder of slides.
Frequently asked questions
What is a go-to-market strategy?
It's your plan for launching a product or company: who you sell to, what exactly you say, through which channel and at what price. You measure a good GTM strategy by your first repeatable sales, not by the thickness of the deck.
Who is a GTM strategy for?
Startups before launch, companies entering a new market (international expansion included) and products whose growth has stalled. We do both B2B and B2C.
How long does it take and what do I get?
Usually 4 to 8 weeks. The output isn't a binder. It's a working playbook: ICP, messaging, pricing, a channel plan and your first campaign already live.
Further reading: What is strategy: the complete guide (types, plan vs. tactics, how to write one) →