Daniel & Friends / Services / ABM & intent marketing
ABM & intent marketing
Account-based marketing (ABM) flips the funnel. Instead of broad advertising you target specific companies from your ICP and engage the whole buying committee. Intent data reveals which companies are researching your topic right now, and that's where the budget goes.
What we'll do for you
- Target account selection and tiering (ICP)
- Intent data and signals: TheirStack (job ads), Teamfluence (LinkedIn), Clay, BizMachine for CZ/CE, amplemarket plus global Bombora and 6sense
- Programmatic campaigns and dynamic content personalisation
- Marketing and sales orchestration: trigger systems into CRM and Slack
- Website visitor de-anonymisation (RB2B) and sales-ready alerts
- Measured on pipeline and closed-won, not on MQL theatre
Result → Pipeline from accounts that are actually in-market.
Frequently asked questions
What is intent buying?
Buying media and engaging companies based on purchase signals: what they research, what content they consume, who they hire. Budget goes only to accounts actively in-market.
Who is ABM for?
B2B companies with deals from around €10,000 a year and a definable ICP. For an e-shop with a €30 basket, ABM is nonsense, and we'll say so upfront.
How long until ABM feeds the pipeline?
You can't cheat the enterprise buying cycle: first meetings in 4 to 8 weeks, pipeline effect within a quarter. But it's measurable to the euro.