Daniel & Friends / Services / Growth & performance marketing
Growth & performance marketing
Performance marketing is paid customer acquisition with a measurable return: PPC, paid social, marketplaces, influencers and retargeting, all driven by data. We run campaigns for both B2C and B2B, from e-commerce to enterprise lead gen.
What we'll do for you
- Meta, Google, TikTok, LinkedIn, Microsoft/Bing, Spotify and X
- Marketplace advertising: Amazon, Alza, Heureka, Mall/Allegro, Kaufland Marketplace and eMAG
- Influencer and creator marketing for B2C and D2C: creator selection, briefing, performance and impact measurement
- Account structure and measurement: GA4, Google Tag Manager, server-side tracking, attribution
- B2B demand generation: content, distribution and retargeting
- Optimising for ROAS, CAC and LTV, not for CTR
- Weekly reporting in plain business language (Looker Studio, Dataslayer)
Result → CAC and ROAS you see in the P&L, not just in Ads Manager.
Frequently asked questions
What budget makes performance marketing worthwhile?
Roughly from low thousands of euros a month in media spend. Below that, the algorithms have nothing to learn from. The exact number depends on your margin and market, and we'll tell you on the first call, even if the answer is 'don't run ads yet'.
How fast will I see results?
First signals in 2 to 4 weeks, valid CAC data in 6 to 8 weeks. Anyone promising a 10x ROAS in a fortnight is lying, and we'd sooner lose the deal than your trust.
Do you do creative too?
Yes. Creative now drives roughly 70% of paid social performance, so we don't like running campaigns without it. Statics, video, UGC and AI production.