Daniel & Friends / Services / PR & public affairs
PR & public affairs
Public relations shapes what the market, media and institutions think of you, and public affairs does the same with government. We do reputation strategy, crisis communication, disinformation monitoring and government relations across B2C, B2B and B2G.
What we'll do for you
- Media relations and a PR strategy with measurable reach
- Crisis communication: playbook prep and live crisis management
- Media and disinformation monitoring
- Public affairs and government relations (B2G)
- Thought leadership: bylines, conferences, podcasts
- PR link building for SEO and GEO authority
Result → A reputation that sells before your salesperson calls.
Frequently asked questions
How is PR measured?
By reach in relevant media, share of voice, sentiment and, increasingly, citations in AI answers. Clippings without context are not a metric.
Can you help during an ongoing crisis?
Yes. We spin up a crisis team within 24 hours. Better still, prepare the playbook in advance. Crises are planned in peacetime.
What does B2G mean?
Business-to-government, meaning communication and relations with state administration, municipalities and institutions, from tenders to legislative monitoring.