Daniel & Friends / Services / Go-to-market strategy
Go-to-market strategy
You have a finished product or service. Now you need people who have never heard of you to buy it.
A go-to-market (GTM) strategy is your plan for getting a product to the right customers, through the right channel, at the right price. It ends with your first repeatable sales. Daniel & Friends is an independent GTM agency from Prague.
When to call us
You're preparing a launch and don't want to spend half a year's budget finding out who your customer is.
You're entering a new market and the playbook that worked at home has stopped working.
You're selling, but every deal looks different and nobody can say why.
What we'll do for you
- ICP and segments: who to sell to first, and who to leave for later
- Positioning and messaging that survives a real sales call
- Pricing and packaging, the most underrated growth lever of all
- A channel plan: AI search (SEO, GEO, AEO), LinkedIn and founder brand, B2B influencers and partnerships
- Signal-based outbound and GTM engineering: signals, data and automation instead of an army of SDRs
- A launch playbook with budget, owners and your first live campaign
- Clay,
- BizMachine,
- HubSpot,
- Make,
- n8n
How it works
The work runs in three steps: ICP and positioning, pricing and channels, launch playbook.
- ICP and positioning: who you sell to and what you say.
- Pricing and channels: what price, which route.
- Launch playbook: first campaign live within 8 weeks.
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Result: Sales you can repeat.
What you get out of it
- Clarity on who you sell to first
- A price both your reps and your margin can defend
- Channels chosen by the data
- Your first campaign live within two months
What it costs
Usually 4 to 8 weeks of senior team time at a blended rate of $90/h. You get a quote with scope and an hours breakdown within a week of the brief.
The Daniel & Friends team has delivered over 750 projects in 15+ countries and helped clients generate over $19M in revenue.
Frequently asked questions
What is a go-to-market strategy?
It's your plan for launching a product or company: who you sell to, what exactly you say, through which channel and at what price. You measure a good GTM strategy by your first repeatable sales.
Who is a GTM strategy for?
Startups before launch, companies entering a new market (international expansion included) and products whose growth has stalled. We do both B2B and B2C.
How long does it take and what do I get?
Usually 4 to 8 weeks. The output is a working playbook your team uses every day: ICP, messaging, pricing, a channel plan and your first campaign already live.
What are the steps of a GTM strategy?
It runs in three steps: ICP and positioning, pricing and channels, launch playbook. Within them we cover six areas: market segmentation and ICP, positioning and messaging, pricing and packaging, channel selection, a launch playbook with budget and owners, and measurement of the first sales. It takes 4 to 8 weeks and ends with a live campaign.
How does a GTM strategy differ from a marketing strategy?
A marketing strategy sets where the company plays and how it wins over the long run: market, segments, brand and budget. A GTM strategy covers one specific launch or market entry and ends with the first repeatable sales.
What does a go-to-market strategy cost?
Usually 4 to 8 weeks of senior team time at a blended rate of $90/h. You get a quote with scope and an hours breakdown within a week of the brief.
Further reading: What is strategy: the complete guide (types, plan vs. tactics, how to write one) →
Further reading: Go-to-market engineering: signals over SDRs →