Daniel & Friends / Services / Growth & performance marketing
Growth & performance marketing
Your campaigns are running and the reports look good. Now you need the P&L to look just as good.
Performance marketing is paid customer acquisition with a measurable return: PPC, paid social, marketplaces, advertising inside ChatGPT, influencers and retargeting, all driven by data. We run campaigns for both B2C and B2B, from e-commerce to enterprise lead gen.
When to call us
ROAS keeps climbing in the report while revenue in the P&L stays flat.
You're launching an online store or a new product and need your first customers at a sensible cost.
You want to test a new channel (TikTok, ChatGPT Ads, marketplaces) without burning money blind.
What we'll do for you
- PPC campaign management: Google Ads, Microsoft Ads and Sklik
- Paid social: Meta, TikTok, LinkedIn, X and Spotify
- ChatGPT Ads: advertising inside ChatGPT answers, with measurement through OpenAI Pixel and the Conversions API
- Marketplace advertising: Amazon, Allegro, Kaufland Marketplace, eMAG and regional marketplaces
- Influencer and creator marketing for B2C and D2C, demand generation for B2B
- Measurement that matches your accounts: GA4, server-side tracking, attribution and optimisation for ROAS, CAC and LTV
- Google Ads,
- Sklik,
- Meta Ads,
- TikTok Ads,
- GA4,
- Google Tag Manager,
- Looker Studio,
- Dataslayer
How it works
The work runs in three steps: audit and tracking, first signals, valid CAC.
- Audit and tracking: measurement you can trust.
- First signals: in 2 to 4 weeks.
- Valid CAC: in 6 to 8 weeks.
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Result: CAC and ROAS that hold up in the P&L too.
What you get out of it
- Measurement your CFO trusts
- Budget moved from channels that just collect credit to the ones that bring customers
- A weekly report in business language
- Creative tested before the budget goes behind it
What it costs
We bill campaign management as a monthly fee based on the number of channels and scope. Media spend is a separate line, and every invoice shows the hours breakdown. Our senior team's blended rate is $90/h.
The Daniel & Friends team has delivered over 750 projects in 15+ countries and helped clients generate over $19M in revenue.
Frequently asked questions
What budget makes performance marketing worthwhile?
Roughly from low thousands of euros a month in media spend. Below that, the algorithms have nothing to learn from. The exact number depends on your margin and market, and we'll tell you on the first call, even if the answer is 'don't run ads yet'.
How fast will I see results?
First signals in 2 to 4 weeks, valid CAC data in 6 to 8 weeks. Anyone promising a 10x ROAS in a fortnight is lying, and we'd sooner lose the deal than your trust.
Do you do creative too?
Yes. Creative now drives roughly 70% of paid social performance, so we don't like running campaigns without it. Statics, video, UGC and AI production.
Can you run ads inside ChatGPT?
Yes. ChatGPT Ads opened to advertisers across 31 European markets in August 2026 and the auction is still half empty, so you can buy cheaply. We set up measurement (OpenAI Pixel, Conversions API), launch the campaigns and optimise them for conversions. First, though, we tell you for free whether it is even your channel.
What does PPC campaign management cost?
We bill campaign management as a monthly fee based on the number of channels and scope. Media spend is a separate line, and every invoice shows the hours breakdown. Our senior team's blended rate is $90/h.
Further reading: The PPC manual for 2026: platforms are lying about performance →
Further reading: Creativity drives most of the result: where the 70% comes from →