Daniel & Friends / Services / Content & production
Content & production
You write, film and publish. Now you need Google to find you and ChatGPT, Perplexity and Gemini to cite you.
Content marketing is creating and distributing content that brings in customers and builds the brand. We deliver both content strategy and production: copywriting, photo, video and 3D. Our specialty is GEO and AEO, getting AI search engines and assistants to cite you as a source.
When to call us
You have a blog but search traffic is flat.
Competitors show up in ChatGPT's answers and you're missing.
Sales needs materials that explain to customers why you.
What we'll do for you
- Content strategy and an editorial plan based on search and intent data
- Copywriting in Czech and English: website, blog, emails and sales materials
- Photo and video production, post-production, 3D rendering and AI video
- YouTube and LinkedIn: founder brand, company page and channel automation
- SEO: technical optimisation, keywords and site structure
- GEO and AEO: structured data, FAQs, definitions and TL;DRs so AI assistants cite you as a source
- HeyGen,
- Canva,
- Gamma
How it works
The work runs in three steps: plan, production, distribution and measurement.
- Plan: fitted to capacity and goals.
- Production: fewer, better pieces.
- Distribution and measurement: rankings, AI citations, pipeline.
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Result: Content that gets cited in media and in AI answers.
What you get out of it
- Measurable growth in organic traffic and AI answer citations
- Content your sales team actually sends to customers
- Fewer pieces, each with a distribution plan
- A brand AI assistants name as a source in your field
What it costs
We bill regular content as a monthly fee based on the number of pieces and channels, and price production (photo, video, 3D) per project. We build the plan around your capacity and goals. Our senior team's blended rate is $90/h.
The Daniel & Friends team has delivered over 750 projects in 15+ countries and helped clients generate over $19M in revenue.
Frequently asked questions
What are GEO and AEO, and why do you focus on them?
GEO (Generative Engine Optimization) makes you citable by AI search engines like ChatGPT, Perplexity, Gemini and Google AI Overviews. AEO (Answer Engine Optimization) goes further: structured data, FAQs and clear definitions so an assistant turns you into the answer itself. People increasingly search through AI and the classic blue links are losing clicks. If you are not in the AI answer, you may as well not exist. That is why we specialise in GEO and AEO, and this very site is the proof: full JSON-LD, FAQ schema, llms.txt and citable sources.
How do you measure content ROI?
By the pipeline it brings and by organic growth: rankings, citations in AI answers, conversions from content. Content without distribution and measurement is just an expensive diary.
Do you write expert B2B content?
Yes, from technology through finance and industry to real estate. Every piece starts with an interview with your expert, so it doesn't read like generic AI mush.
How much content do I need monthly?
Less than you think. Two excellent pieces with distribution beat ten average ones shouted into the void. We plan by your capacity and goals.
What does content marketing cost?
We bill regular content as a monthly fee based on the number of pieces and channels, and price production (photo, video, 3D) per project. We build the plan around your capacity and goals. Our senior team's blended rate is $90/h.
Further reading: How to get into ChatGPT's answers →