Daniel & Friends / Services / PR & public affairs
PR & public affairs
You have something to say and you know who should hear it. The media and institutions have to hear you at the moment it matters.
Public relations shapes what the market, media and institutions think of you, and public affairs does the same with government. We do reputation strategy, crisis communication, disinformation monitoring and government relations across B2C, B2B and B2G.
When to call us
A crisis is looming or already under way.
The media stay quiet about you and write about your competitors.
You need to explain your business to authorities, regulators or politicians.
What we'll do for you
- PR strategy and media relations with measurable reach
- Crisis communication: a playbook in advance and management of a live crisis
- Media and disinformation monitoring
- Public affairs and government relations (B2G)
- Thought leadership: bylines, conferences and podcasts
- PR link building that strengthens SEO and authority in AI search
How it works
The work runs in three steps: story angles, media and AI, measurement.
- Story angles: stories the media want.
- Media and AI: coverage and citations.
- Measurement: share of voice and sentiment.
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Result: A reputation that sells before your salesperson calls.
What you get out of it
- Coverage in the media your customers read
- A crisis playbook ready before you need it
- Clear relationships with authorities and institutions
- A brand AI answers cite as a trusted source
What it costs
We bill ongoing PR as a monthly fee. The crisis team steps in within 24 hours and is billed by time worked. Our senior team's blended rate is $90/h.
The Daniel & Friends team has delivered over 750 projects in 15+ countries and helped clients generate over $19M in revenue.
Frequently asked questions
How is PR measured?
By reach in relevant media, share of voice, sentiment and, increasingly, citations in AI answers. Clippings without context are not a metric.
Can you help during an ongoing crisis?
Yes. We spin up a crisis team within 24 hours. Better still, prepare the playbook in advance. Crises are planned in peacetime.
What does B2G mean?
Business-to-government, meaning communication and relations with state administration, municipalities and institutions, from tenders to legislative monitoring.
What separates PR from public affairs?
PR builds reputation with the media, customers and the public. Public affairs handles relations with authorities, regulators and politicians, the people who decide the rules a company operates under.
What does a PR agency cost?
We bill ongoing PR as a monthly fee. The crisis team steps in within 24 hours and is billed by time worked. Our senior team's blended rate is $90/h.
Further reading: B2G marketing: how trust gets built →