Daniel & Friends / Services / Outbound & sales development
Outbound & sales development
Your sales team has capacity and the pipeline is thin. What is missing are meetings with companies dealing with exactly what you sell.
Outbound is proactively reaching your dream customers: cold email, LinkedIn, cold calling and multi-channel sequences built on data and buying signals. Instead of mass blasts, we reach specific accounts the moment something triggers them to buy. Done right, it's the fastest route to a pipeline you fully control.
When to call us
Your pipeline relies on referrals and they're no longer enough.
Your reps spend more time hunting for contacts than selling.
You tried cold email and it ended up in spam or silence.
What we'll do for you
- Data and prospecting lists for Central European and global markets
- Buying-intent signals: hiring for specific roles, fresh funding, tech stack changes, website visits and a new leader in the seat
- Deliverability as step zero: separate domains and inboxes, warm-up and list cleaning before the first email
- Copy written for each account's situation: short, specific and with a clear reason for reaching out now
- LinkedIn outreach, founder brand and cold calling with experienced reps
- Hand-off of qualified meetings (SQL) into your CRM, plus coaching for your sales team
- Apollo,
- Crunchbase,
- BizMachine,
- Apify,
- Clay,
- Hunter,
- Clearbit,
- LeadiQ,
- Teamfluence,
- TheirStack,
- Mailreef,
- Zapmail,
- Smartlead,
- NeverBounce,
- Leadspicker
How it works
The work runs in three steps: data and signals, deliverability, outreach.
- Data and signals: accounts that are in-market now.
- Deliverability: domains and warm-up before the first email.
- Outreach: email, LinkedIn, phone.
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Result: Qualified meetings on your sales calendar. Every week.
What you get out of it
- A pipeline fed by more than referrals
- A domain with a clean reputation even after hundreds of emails
- Reps who spend their time selling
- A process your own team can take over
What it costs
A monthly fee based on the number of accounts, channels and whether we run outbound for you or build it for your team. Every invoice shows the hours breakdown. Our senior team's blended rate is $90/h.
The Daniel & Friends team has delivered over 750 projects in 15+ countries and helped clients generate over $19M in revenue.
Frequently asked questions
Does cold email still work in 2026?
Yes, but only when built on signals and relevance. Mass blasts died with the AI filters. According to Instantly, the average cold email now gets a reply rate of about 3.4%. Well-targeted campaigns sit between 1 and 5%, and the best senders pass 10%. That's where we aim.
What is signal-based (intent) outreach?
We reach an account the moment something suggests it's ready to buy: it's hiring for a role, just raised funding, is changing its tech stack or visited your site. A generic cold email replies at around 3%. When the signal and timing line up, replies climb well above that, because you're writing to someone who is dealing with exactly that topic right now.
Do you do cold calling too?
Yes. We have reps who dial daily and book the meeting on the phone. The phone still works: according to RAIN Group, 57% of C-level and VP buyers prefer the phone to other channels. Email plus LinkedIn plus phone gets roughly 40% higher engagement than a single channel.
How many meetings can I expect?
Realistically 5 to 20 qualified meetings a month depending on market, ICP and offer. We guarantee process and data. Only horoscopes guarantee miracles. Anyone guaranteeing numbers without knowing your offer is guessing.
Is outreach without consent GDPR-compliant?
Contacting a business contact with a clear commercial reason can rest on legitimate interest under GDPR. Commercial emails are also governed by national e-privacy rules, so we agree the boundaries with you up front: who, through which channel and with what opt-out. We say who we are and act on opt-outs immediately.
Won't it wreck my domain reputation?
Not when it's done properly: separate sending domains and mailboxes (Mailreef, Zapmail), gradual warm-up and list cleaning through NeverBounce. Deliverability is step zero for us.
Will you build it for me, or just hand it to my team?
Either works. We can run the whole outbound for you, meaning data, copy, sequences and calls, or build it, get it going and hand it to your people with coaching. Whatever makes more sense for you.
What do outbound and lead generation cost?
A monthly fee based on the number of accounts, channels and whether we run outbound for you or build it for your team. Every invoice shows the hours breakdown. Our senior team's blended rate is $90/h.
Further reading: Sales statistics 2026: what the data says →