Daniel & Friends / Services / Branding & websites
Branding & websites
Your company has grown. Your brand and website are still where you started. Now you need the market to recognise you at a glance and your site to bring in enquiries.
Product + Personality = Brand. A brand is a reputation: what a person recalls and feels when they run into you. The logo is only a small part of it. Consistency is everything: repeating the same thing across touchpoints builds recognition, incoherent signals destroy it. The website builds on the brand, carries it and brings in enquiries.
When to call us
The company has changed and the brand doesn't show it, so it's time for a rebrand.
Your website looks nice but enquiries don't come from it.
You're entering a market and need a brand people remember.
What we'll do for you
- Brand strategy: purpose, positioning (STP), archetype, tone of voice, naming and claim
- Distinctive assets (colour, shape, face, sound, word) that make you recognisable even without the logo
- Visual identity and a brand manual that keeps the brand consistent
- UX/UI design built on the customer journey, plus conversion rate optimisation (CRO)
- Website and e-commerce builds: custom WordPress, Webflow, Framer, Shopify, HubSpot CMS and fast AI-built prototypes and MVPs
- Websites written for people and for AI search (SEO and GEO)
- WordPress,
- Webflow,
- Framer,
- Shopify,
- HubSpot CMS,
- Vercel,
- Netlify
How it works
The work runs in three steps: brand, website, launch.
- Brand: positioning and identity.
- Website: design and build.
- Launch: enquiries tracked from day one.
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Result: A brand the market recalls and a website that generates enquiries.
What you get out of it
- A brand the market recalls at the moment of purchase
- A consistent identity across every touchpoint
- A website that generates enquiries
- Distinctive assets that make you recognisable even without the logo
What it costs
A marketing site from a few thousand euros up to the low tens of thousands, identity and e-commerce depending on scope. You get an exact quote with an hours breakdown within a week of the brief.
The Daniel & Friends team has delivered over 750 projects in 15+ countries and helped clients generate over $19M in revenue.
Frequently asked questions
How much does a new website cost?
A marketing site from a few thousand euros up to the low tens of thousands; e-commerce depends on scope. You'll get an exact quote within a week, with an hours breakdown for every piece of work.
Do you do redesigns or only new builds?
Both. Before any redesign we audit first. Often we find the site gains more from better copy, speed and measurement. And that comes cheaper than a new coat of paint.
What is GEO and why should my website care?
Generative engine optimization, meaning optimising for AI search (ChatGPT, Perplexity, Google AI Overviews). More and more purchases start with a question to an AI assistant, so your site has to be the source AI cites.
Further reading: How to build a brand: mental availability and distinctive assets →