Daniel & Friends / Services / Branding & websites
Branding & websites
Product + Personality = Brand. A brand is not a logo, it is a reputation and what a person recalls and feels when they run into you. We build it from strategy, positioning and archetype through distinctive assets and visual identity to a website that sells, e-commerce included. Consistency is everything: repeating the same thing across touchpoints builds recognition, incoherent signals destroy it.
What we'll do for you
- Brand strategy: the three questions (what the brand is, means and evokes), purpose, positioning (STP), tone of voice, naming and claim
- An archetype and a story framework the customer can navigate
- Distinctive assets (colour, shape, face, sound, word) for mental and physical availability
- Visual identity and a brand manual that keeps the brand consistent
- UX/UI design built on the customer journey
- Development and deployment: web (custom WordPress, Webflow, Framer), e-commerce (Shopify), HubSpot CMS and vibe-coded fast solutions (AI-built prototypes and MVPs), hosting on Vercel and Netlify
- E-commerce solutions and conversion optimisation (CRO)
- Websites written for humans and AI search engines alike (SEO and GEO)
Result → A brand the market recalls and a website that generates enquiries.
What you get out of it
- A brand the market recalls at the moment of purchase, not only when it stumbles on it
- A consistent identity across every touchpoint, not ten different brands in one
- A website that generates enquiries, not just a pretty business card
- Distinctive assets that make you recognisable even without the logo
Frequently asked questions
How much does a new website cost?
A marketing site from the low tens of thousands of euros; e-commerce depends on scope. You'll get an exact quote within a week, with an hours breakdown rather than one round number.
Do you do redesigns or only new builds?
Both. Before any redesign we audit first. Often we find the site doesn't need a new coat of paint but better copy, speed and measurement, which comes cheaper.
What is GEO and why should my website care?
Generative engine optimization, meaning optimising for AI search (ChatGPT, Perplexity, Google AI Overviews). More and more purchases start with a question to an AI assistant, so your site has to be the source AI cites.