Daniel & Friends / Services / Political campaigns
Political campaigns
You have the candidate and election day is in the calendar. Now you need a campaign that gets your voters to the polls.
A political campaign is a go-to-market strategy at the highest stakes: the candidate is the product, the voter is the customer and election day is the one deadline you cannot move. We run campaigns the modern, data-driven way, on proven international practice (US, UK, DACH), from strategy and polling through microtargeting and field to election night. We do it end to end, and our specialists have helped elect local councillors, senators and mayors.
When to call us
You're running in a municipal, regional, senate or parliamentary election.
The election is a year away and you have no strategy, data or team yet.
The campaign is running and the numbers aren't moving.
What we'll do for you
- Election strategy, candidate positioning and message discipline
- Polling, voter segmentation and microtargeting by voter priorities
- Digital, OOH and local media: social, video, programmatic advertising and A/B-tested content
- Field campaign and GOTV: canvassing, volunteers and mobilisation in the right precincts
- Creative and production, PR and prep for debates and interviews
- War room and crisis communication, direct (email, SMS) and fundraising, always within the law and without disinformation
How it works
The work runs in three steps: strategy, campaign, get out the vote.
- Strategy: candidate, issues, voters.
- Campaign: offline and online.
- Get out the vote: right up to election day.
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Result: Candidates who win the seat.
What you get out of it
- A candidate with one clear, memorable message instead of ten topics nobody remembers
- Budget deployed where votes actually accrue
- Mobilised voters who genuinely turn up at the ballot box
- A team and volunteers who know what to do every day until election day
- A campaign that withstands an attack and a crisis, all the way to the result
What it costs
The campaign budget depends on the type of election and the size of the district. Ideally we start on strategy and data 6 to 12 months before the vote; the live campaign needs a few months.
The Daniel & Friends team has delivered over 750 projects in 15+ countries and helped clients generate over $19M in revenue.
Frequently asked questions
What campaigns do you run?
Municipal, senate, regional, parliamentary and mayoral campaigns. We work for candidates and parties alike, always within the law and without disinformation.
What does a modern data-driven campaign mean?
That we do not decide on gut feel. We segment voters by their priorities, test messages, measure where votes accrue and put budget where it works. Exactly how campaigns are run in the US, the UK or Germany.
When is the best time to start?
The earlier the better. Ideally 6 to 12 months out for strategy and data, a few months at minimum for the live campaign. Campaigns are lost in preparation, long before the final week.
What rules apply to an election campaign?
They vary by type of election: spending limits, transparent accounts, labelling of political ads and rules for targeting them. We check the current law and platform rules at the start of the campaign and set the budget and advertising accordingly.
What does an election campaign cost?
The campaign budget depends on the type of election and the size of the district. Ideally we start on strategy and data 6 to 12 months before the vote; the live campaign needs a few months.